It comes as no surprise that the Brazilian Butt Lift procedure is on a steady increase in demand since 2014. This is according to the International Society of Aesthetic and Cosmetic Surgery. The popularity of the cosmetic procedure is a reflection of what’s “in” when it comes to society’s imposed body standards. With that being said, the question still stands: What’s behind our obsession with an enormous behind?
Enormous round buttocks have been the cultural obsession of the past decade. Nowadays mainstream media is clamoring less for the ideal body and more for the ideal booty. Take a closer look into our pop culture and you’ll see how the ideal standard for bottoms have changed. You probably remember laughing at Regina George’s “fat ass” from the 2004 cult film Mean Girls. Now imagine how we went from that to glorifying Kim Kardashian West’s massive bum on her internet-breaking Paper magazine cover seven years later.
Today big booties are everywhere from songs, magazines to online platforms like social media. Seeing as big bums are being celebrated so immensely in our time, it’s no wonder people are striving hard to achieve their booty goals one way or the other. A lot of people are turning to the fitness route with isolated exercises. Squats can really tone up your backside and weight lifting is great for increasing gluteal muscle mass. For those who want dramatic results without the effort and commitment of working out, Brazilian Butt Lifts are the ideal option.
Known also as “BBL” this procedure is actually fat transfer buttock augmentation wrapped in a recognizable moniker. It uses the fat grafting technique to collect fat cells from other areas of the body. These are then transferred to the buttocks to change the shape and add volume to your derriere. It’s minimally invasive and provides natural-looking results compared to silicone butt implants.
It’s important to mention that what’s “in and now” when it comes to body standards aren’t always realistic. Not everyone can achieve Nicki Minaj or JLo-sized buttocks even with BBL and not everyone has to. Don’t ever be pressured to look a certain way just because society tells you to. If you’re considering to undergo any cosmetic procedure it should be a sound decision that you make for yourself and no one else. More power to you and to body positivity!
